



Pop-up store
Pop-up store
Ice Cream Pop Up Store Concept
Ice Cream Pop Up Store Concept
Overview
ICE form is a concept of Ice cream pop-up store. The inspiration form for this concept lies on the surface of the water - it is the form of iceberg. This booth is a large piece of freshwater ice that has broken off.
Role
As the sole designer, I was given only the store name to build the concept around. I conducted location research to understand how many visible surfaces were available, so I could make the most of them in the design.
Client
Local Business
Industry
Product Design
Duration
3 Weeks
Target Users
People how loves to eat Ice Cream while walking
Team
Only me
Overview
ICE form is a concept of Ice cream pop-up store. The inspiration form for this concept lies on the surface of the water - it is the form of iceberg. This booth is a large piece of freshwater ice that has broken off.
Role
As the sole designer, I was given only the store name to build the concept around. I conducted location research to understand how many visible surfaces were available, so I could make the most of them in the design.
Client
Local Business
Industry
Product Design
Duration
3 Weeks
Target Users
People how loves to eat Ice Cream while walking
Team
Only me
Overview
ICE form is a concept of Ice cream pop-up store. The inspiration form for this concept lies on the surface of the water - it is the form of iceberg. This booth is a large piece of freshwater ice that has broken off.
Role
As the sole designer, I was given only the store name to build the concept around. I conducted location research to understand how many visible surfaces were available, so I could make the most of them in the design.
Client
Local Business
Industry
Product Design
Duration
3 Weeks
Target Users
People how loves to eat Ice Cream while walking
Team
Only me
Concept Inspiration
Concept Inspiration
Concept Inspiration
Concept Inspiration
The idea began with the word “ice.” I explored its structure under a microscope and connected it to the geometric form of an iceberg. This led me to the triangle—a shape that captures both strength and clarity. By repeating and arranging triangles, I created a flexible surface that reflects the layered, faceted nature of ice.





The Design
The Design
The Design
The Design
The layout was based on the initial dimensions of a pop-up store. A dedicated area was reserved for product display and sales, while a convenient worktable was integrated for staff use.
The layout was based on the initial dimensions of a pop-up store. A dedicated area was reserved for product display and sales, while a convenient worktable was integrated for staff use.
The entire surface was designed using triangular elements, forming a dynamic and cohesive structure. At the intersections of these elements, embedded LED lights were installed - creating a magical, dreamlike glow at night.
Dark bg and dark 1 - 5
Used for backgrounds, headers, cards, widgets, secondary buttons





Night Lighting
Night Lighting
Daytime LIghting
Daytime LIghting
Dark bg and dark 1 - 5

















